Physical navigation
AR camera guidance, a 360° radar, precise distance, walking time, and real GPS anchors move people through the park with confidence.
- Stages and scheduled sets
- Water and restrooms
- First aid and safety
LIVE PROTOTYPE · iOS · GPS + AR
Find the music.
Lose the map.
A location-aware navigation layer for Outside Lands—guiding festivalgoers through the physical park and into the digital services, information, and apps that matter exactly where they stand.
Real GPSLocation anchored
360°Spatial awareness
One tapContextual services
STAGES
WATER
Lands End Stage599 ft · 2 min walk
Built for crowds, fog & festival scale
THE FIELD PROBLEM
Golden Gate Park is massive. Your paper map shouldn’t be the interface.
Stages, crowds, services, and a thousand acres of terrain demand more than static orientation. Compass turns the park itself into a responsive interface.
1,000+acres of festival grounds
74,000+daily attendees
4high-value destination modes
ONE COMPASS · TWO LAYERS
Navigate the place.
Unlock what the place can do.
Virtual navigation
Location becomes the key to relevant information, services, and connected applications—without hunting through menus.
- Context-aware content
- Nearby service shortcuts
- Deep links into partner experiences
FIELD-TEST THE IDEA
Four needs. One orientation layer.
♫ Find a stage✚ Get medical help● Refill water♜ Find a restroom
01 · SCHEDULED PRIORITY
Don’t miss the set.
Select a stage, hold the phone up, and follow an AR path through the crowd. Distance and ETA update as the user moves.
Lands End Stage599 ft · 2 min walk
02 · HIGH CONVENIENCE
Seek out the oasis.
The nearest hydration station is filtered by the user’s actual position—not a generic park entrance or static map pin.
Polo Field Water687 ft · 3 min walk
03 · EMERGENCY ACTION
Safety first.
In an emergency, category filtering and immediate visual guidance reduce decisions and route to the nearest staffed medical tent.
Lands End Medical426 ft · 2 min walk
THE RANGER’S TOOLKIT
Designed for quick decisions in a loud, crowded field.
Category filters
Switch among stages, medical, water, and restrooms without digging through menus.
AR camera view
See the destination layered onto the real festival environment.
GPS anchor
Position-aware directions remain centered on the person, not the map.
360° radar
Track destinations outside the camera’s current field of view.
Navigation cards
Exact feet, estimated walking time, and a plain-language next move.
Context layer
Surface relevant information, services, and app connections by location.
THE APP IN ACTION
Watch the Compass lead the way.
A 90-second walkthrough of the working iOS experience—from destination filters to real-time field guidance.
01
Choose the missionSwitch instantly between stages and medical destinations.
02
Orient in the crowdUse the camera view, radar, and GPS position together.
03
Move with confidenceSee the destination, exact distance, ETA, and next instruction.
STAGES · 599 FTMEDICAL · 426 FT
WATCH THE PRODUCT STORY
Two short walkthroughs.
One clear direction.
Use the videos for a quick tour, or open the full decks for the detailed feature narrative and design rationale.
FUTURE CONCEPT
FUTURE ROADMAP · NOT IN CURRENT BUILD
The Compass Widget
A proposed iOS home-screen shortcut for the festival’s most frequent and urgent destination needs.
- Tap a needMedical, stages, water, or restrooms.
- Deep-link to CompassThe app opens with the category already filtered.
- Navigate immediatelyAR guidance starts toward the nearest relevant point.
DECK 01
CURRENT PRODUCT
Outside Lands Compass
11 slides covering the field problem, product anatomy, key missions, and the full situational-awareness model.
Open PDF presentationDECK 02
FUTURE FEATURE
Compass Widget
7 slides exploring a native iOS entry point for high-frequency and high-urgency navigation.
Open PDF presentationTOTAL SITUATIONAL AWARENESS
The user is always
the center of the grid.
Every relevant destination—music, water, restrooms, medical help, information, and connected services—is a few hundred feet and one screen tap away.
Review the full pitch